Thursday, February 01, 2007

When PR goes bad

Today on CNN they're reporting that several lighted circuit boards, funky ads promoting the new Aqua Teen Hunger Force movie and placed around busy areas in Boston, were mistaken for bombs. According to the poor art students who put them there, they've been in place for more than two weeks. What does this say for our counterterrorism policing? And why weren't the boards more clearly marked as advertising, or at least an attempt at it? They were placed in odd areas like underpasses, and subway tunnels, and were just a couple of feet in size. The boards were placed in several large cities including NYC and Seattle, where they had over 50.

I've never seen Aqua Teen Hunger Force, but this seems like a pretty sick way to promote it, not to mention bizarre. Turner Broadcasting, with its silly idea, wasted about $500,000 of the taxpayers' money, and that's just in Boston, because they had to bring out the bomb squads, shut down the subways and roadways for quite some time Wednesday.

We can't take frigging shampoo on a plane but these students figured out a way into subway tunnels and other supposedly secure places, and hang up battery-operated blinking signs, in several large metro populations without anyone noticing for weeks.

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